03 Apr Featured in AJ Money Matters: Millennial Mindset Series
Visit Blog Here: http://ajmoneymatters.com/millennial-mindset-series-aysha/
FEATURED IN AJ MONEY MATTERS: MILLENNIAL MINDSET SERIES
Introduce Yourself! Who are you, and what do you do?
Hey everyone, I’m Aysha, I’ve just turned 26 and wow, what a journey! I am the founder and managing director of Brandit Design Agency. A couple of years ago I could not have imagined I would be running my own business at 25, handling clients from Property Investment to Hotels, Cosmetic Companies to American Lawyers, Creative Geniuses to Members Of Parliament and more!
It’s not always easy being a young human in this world, yet I remember, each of us was born to be unique, it’s about sharing our gift with the world and that’s exactly what I set out to do. I graduated with a Business Degree majoring in Marketing at Bond University on the Gold Coast,
but let me tell you, my real learning started after Uni. What I know for sure is my love for the creative arts and who knew I would now be applying that to the business arena. Business may appear dry to many, but to me it’s a creative project that is constantly shapeshifting and unfolding.
We are a Design Agency that offers graphic design, full branding, websites and consultancy services to small businesses. The most exciting thing about owning my own business is the ability to grow it, expand on my services and even change the whole thing as I go along! I am in the process of rolling out an online biz hub for millennials, small business owners and entrepreneurs, providing them the tools they need to succeed in business today. So i suppose you could consider us a one-stop-shop for industry tips, tricks, tutorials to accelerate and kick ass in business and marketing.
My joy is my friends, my family, my contouring kit, the ocean blue and having fun and laughing at myself! I’m pretty sure I always have the giggles.
What does the millennial mindset mean to you?
The millennial mindset means to me discovering my own voice, my passion and ideas rather than following mindsets of old managements that have been passed down. I feel the shift towards a real evolutionary change where we are becoming more connected and we want to feel a contribution to that. It’s more than just having a 9-5 job and getting paid, it’s wanting purpose and creating inspiration where my job is my life as well.
This mindset is about creation and satisfaction of expressing ourselves creatively. The fact is, we are living in an ever-changing environment which gives us the room and opportunity to innovate and really be successful at doing so. When it comes to selling a new business idea or product, its about perception and branding, and doing so from our unique voice to better relate to the market.
How do you think you have embraced the millennial mindset?
I would say I have embraced the millennial mindset, but let me say, it has not come without challenges and self doubt. It is really a leap into the unknown and sometimes very scary, but if I keep my mindset right, it’s mostly very exciting! It’s important to not take myself too seriously and have fun along the way.
I think the decision to make my agency official was the first step of my evolution. I didn’t know how it would work out, but it has been about putting one foot in front of the other and being adaptable in a very fast changing environment. New and unlikely friendships have been formed and the very concept of being in business has reshaped the way I look at things and what I can bring to clients. The new digital era has given us the freedom to work our own hours and from any country in the world! And thats actually what i have been embracing most with my travel back and forth from USA, with Dubai and France on the 2017 agenda.
What’s one stereotype millennial’s have been given that you dislike or think is invalid?
I have heard many millennial stereotypes, some quite funny, but I think it can be so easy to generalise and put us all in a box. One of them i loved, “we take a lot of selfies” … well hello, it’s called building your social media following, everyone should try it – with a Lumee light of coarse, because its all about the lighting.
To answer the question, i don’t resonate to the stereotype that we are all lazy, if anything i view us millennials as being the exact opposite, career driven and opportunity focused. Sometimes I think millennials are misunderstood by a generation that doesn’t get our way of being. Not everyone knows what they want to do when they leave school or Uni, I didn’t and it may appear we are fumbling around or confused, so what! Don’t be hard on yourself if you are reading this and still don’t know what you want to do, hang in there. I believe everything finds a way in its own time, without us trying to force it. I know a lot of my friends work their booties off, it comes with stresses, but it’s more like play and discovery.
Tell us one achievement your super proud of:
One of my biggest achievements would be the decision i made to move to the USA and further develop my skills in digital marketing. I landed a job in San Francisco working in marketing for a Property Management Company. Looking back i really had no idea what i was on for, whether i would like my job, the city, the people or even my home. It really was a leap of faith that lead me to exceed all of my expectations and pushed me grow on a personal and professional level. Who knew after almost 2 years that this San Francisco company would then become my first client at Brandit.
Tell us one obstacle you have had to overcome & how:
Obstacle: The real learning came after university.
I think back to childhood when there were no limitations or responsibilities and the world was our oyster, we wanted to be a doctor, an architect, a singer, you name it and we could do anything. Going through high school and university, i was always super ambitious and co-curricular in the way i spent my time, i didn’t know my exact path but my attention was always on success.
For me my biggest obstacle was graduating university with a degree in Business Marketing and not actually being qualified for any of the jobs i wanted. It was the meeting of my “future aspirations” and the present moment that really stopped me in my tracks, just like a big slap from reality. I felt stuck, uninspired and back to square one. I needed to figure out who i was and what i wanted and thats what prompted me to move to USA. The shock and reality of actually moving to a new country by myself really forced me to deepen my perspectives and be open to life and its possibilities.
The very fact that the job i left in Australia needed me while i was in USA and vise versa upon moving home, that is what actually prompted the Agency. I thought why can’t i work for both, and more! From there the clients started to show up not only in Australia but America.
When everything aligns, you know your on the right path.
What advice would you give to other millennials wanting to break the 9 – 5 lifestyle?
You can’t wait for things to be perfect, just take action where you are – Aysha
1) Be practical and don’t quite your day job just yet! As you begin to build your business from concept to delivery it will reveal itself and unfold as actions are put in place, so budget wisely!
2) Plan! The best piece of advice i could give is the importance of drafting a business plan, which inherently explains “what your business will do and how it will do it.” I promise you the time you invest in your business plan will pay off many times over! In my experience this plan can change, you will learn better and new ways as you go along, but the goal remains the same and must be clear. I have actually written an entire 120 page eBook on this exact process, something i may release further down the track as my business develops.
3) Keep updating your skills and talking to your customers. Things are moving so fast in the digital world it’s important to stay updated, on top and even creating new trends, opposed to just following them. Know your market and be strategic.
4) You can’t do everything yourself, delegate where due. In my case I became overwhelmed with so many departments to manage in my business, that my biggest advice to you all is to leverage your resources and remember you not suppose to do “everything.”
5) Network and talk to people & other millennials. See what they’re doing. If you are stuck and don’t understand something, ask for help, you will be surprised how much people are willing to help and how kind they can be when they see you are coming from a place of integrity.
6) Create as many income streams as you can manage. I have embarked on affiliate programmes with 2 of my client companies where I receive a percentage of their sales. Multiple incomes is always a great idea.
7) Brandit 😉 Give your business a strong identity and credibility through professional branding, this is where I can help.
8) Most important, have fun with it, watch your mindset, are you putting attention on what doesn’t work or are you placing attention on creativity and creation? This is a creative process, capitalise on your gift, don’t let anyone tell you that you can’t do it, believe in your vision, it’s worthy!
I wish you the all best millennials, honestly it’s not as daunting as it may sound, I am just an average girl, remember, one step at a time and let me know how i can help with your vision! Don’t be a stranger, follow me on insta @branditcreative or email me email@example.com
Thanks for having me Amanda and Julia, I am super proud of you both!! xx